Sendas Distribuidora SA engages in the retail and wholesale of food and other products through its stores. It operates through the Cash and Carry, and éxito Group segment. The Cash and Carry segment includes its business under the Assai brand. The éxito Group segment consists of its businesses in Columbia, Argentina, and Uruguay under the éxito, Surtimax, Super Inter, and Carulla brands. The company was founded by Arthur Antonio Sendas in 1974 and is headquartered in Sao Paulo, Brazil.