BARK, Inc. is a dog-centric company, focused to make dogs happy with its products, services, and content. Its omni-channel brand BARK, serves dogs in the following categories: Fun, Food, Health, and Home. The firm, through subscriptions and direct-to-dog-person channels, offers its product through a network of retailers in online marketplaces, such as Amazon. The company was founded by Matt M. Meeker, Henrik Werdelin, and Carly Strife in 2012 and is headquartered in New York, NY.