Mogu, Inc. engages in the operation of an online fashion and lifestyle destination platform. Its platform contents comprises live video broadcasts, short-form videos, photographs, and articles covering topics including product reviews, fashion tips, brand fitting room, celebrity on-screen, and street runway. The company was founded by Qi Chen, Xuqiang Yue, and Yibo Wei on June 9, 2011 and is headquartered in Hangzhou, China.