PLAYSTUDIOS, Inc. engages in developing casual games for mobile and social platforms. It operates through the playGAMES and playAWARDS segments. The playGAMES segment develops and publishes digital games on mobile and web platforms. The playAWARDS segment focuses on loyalty solutions. The company was founded by Paul D. Mathews, Andrew S. Pascal, and Katie Bolich in July 2011 and is headquartered in Las Vegas, NV.