TripAdvisor, Inc. is an online travel company, which owns and operates a portfolio of online travel brands. It operates through the following segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travelers and experience seekers an online global platform for travelers to discover, generate, and share authentic user-generated content. The Viator segment enables travelers to discover and book iconic, unique, and memorable experiences from experience operators around the globe. The TheFork segment provides an online marketplace that enables diners to discover and book online reservations. The company was founded by Nicholas Shanny and Stephen Kaufer in February 2000 and is headquartered in Needham, MA.